"Glee” is getting its own nail polish collection.According to a report, the hit FOX show has collaborated with Sephora by OPI to develop the line, due to hit stores in February.
Fox VP Robert Marick told press, “We’ve been very careful and strategic with the ‘Glee’ brand. This is a long-term brand for us, and it’s not just about getting products on the shelf.”
He continued, “It’s about making sure whatever we do complements the show. Sephora is very committed to what is hot now, and that is a key attribute of the show. They are also supporting this with a multi-platform marketing effort.”
